Our Story
Company Background
The company’s business was founded by Mr. Chalakorn Ekachaipatanakul (Au) and Mr. Jirayuth Puwapoonpol (Jo), who share a passion for integrating modern agricultural techniques with traditional farming methods. Their background in agricultural families further inspired their vision.
This inspiration led them to invest in an agricultural business together, starting their first vegetable plot in 2010 with the core philosophy of organic farming and natural methods. Their approach focused on sustainable farming without relying on chemicals, considering the soil, produce, ecosystem, family, and community. They began with common kitchen herbs and some salad greens, using the produce for family meals because they wanted their loved ones to enjoy healthy food without the risk of chemical residues. This vision gave rise to the slogan “Growing Vegetables Because We Love Mom” and the brand name “Ohkajhu” derived from the founders’ nicknames “Ou and Jo.” They opened their first restaurant branch in Sansai in 2013. Additionally, Mr. Woradeth SuchaiBunsiri (Tong), one of the co-founders with expertise in engineering, applied his knowledge of agricultural machinery, greenhouse construction, and organic fertilizer production. His contributions helped the company increase production capacity and efficiency, allowing it to expand its cultivation areas and grow the business to its current scale.
Our Growing Area
"We strive to develop the organic agriculture respectful of the environment, people and society"
Founders
Jirayuth Puwapoonpol (Jo)
Chalakorn Eakchaipatanakul (Au)
Woradeth Suchaibunsiri (Tong)
Business Philosophy
“FAITH” is a powerful word. Eating fresh vegetables without chemicals out of love for our mother earth requires devotion, trust, and harmony. We grow the vegetables ourselves with care and consideration, carefully harvesting them by hand. We know that fresh vegetables grown with love is an important foundation for physical and mental well-being.
MILESTONES
- Established the company under the name "Pluk Phak Praw Rak Mae Co., Ltd." with an initial registered capital of 1.0 million baht. Consisting of 10,000 ordinary shares. Par value 100.0 baht per share
- Expanded the second organic vegetable planting area in San Sai District, Chiang Mai Province.
- Expanded the 3rd organic vegetable planting area in Doi Saket District, Chiang Mai Province.
- Opened the 2nd branch of Ohkajhu in Nim City Deli, Chiang Mai Province.
- The company increased its registered capital from 1.0 million baht to 5.0 million baht, consisting of 50,000 ordinary shares with a par value of 100.0 baht per share. The newly issued ordinary shares were offered to existing shareholders to support the expansion into Bangkok.
- Opened the 3rd Ohkajhu branch located in Siam Square, Bangkok, marking the first restaurant branch in the capital. The company's goal is to offer city residents healthy meals from its organic farms, in line with the slogan "Sharing organic vegetables as a token of friendship."
- The company increased its registered capital from 5.0 million baht to 20.0 million baht, consisting of 200,000 ordinary shares with a par value of 100.0 baht per share. The newly issued ordinary shares were offered to existing shareholders to support the expansion of branches and additional organic farming areas.
- Due to positive customer feedback, in 2018, the company expanded by opening 3 additional restaurant branches in Bangkok and developed the 4th organic farming area in Saraphi District, Chiang Mai, to support the increasing number of branches and future growth plans.
- The company increased its registered capital twice to support branch expansion.
- In October 2019, the registered capital was increased from 20.0 million baht to 85.0 million baht, consisting of 850,000 ordinary shares with a par value of 100.0 baht per share. The newly issued ordinary shares were offered to existing shareholders.
- In December 2019, the registered capital was increased from 85.0 million baht to 100.0 million baht, consisting of 1,000,000 ordinary shares with a par value of 100.0 baht per share. The newly issued ordinary shares were offered to existing shareholders.
- The company opened two additional restaurant branches in Bangkok.
- The company opened 3rd additional restaurant branches in Bangkok and its surrounding areas, expanding into suburban locations including Rama 2, Rangsit, and Ramintra. This expansion aims to broaden the customer base and increase coverage.
- Due to the COVID-19 pandemic, which caused the company’s restaurants to close temporarily, the company adapted by launching three delivery-only branches in Bangkok. This allowed the company to maintain a steady revenue stream throughout the pandemic from 2020 to 2022. These delivery branches continue to operate today, providing a convenient channel that enables the company to reach all customer groups at any time, catering to the modern consumer lifestyle.
- The company increased its registered capital from 100.0 million baht to 204.0 million baht, consisting of 2,040,000 ordinary shares with a par value of 100.0 baht per share. The newly issued ordinary shares were offered to existing shareholders to support branch expansion.
- The company increased its registered capital from 204.0 million baht to 225.0 million baht, consisting of 2,250,000 ordinary shares with a par value of 100.0 baht per share. This capital increase is part of an investment by PTT Oil and Retail Business Public Company Limited (“OR”), which acquired an indirect stake through Modulus Venture Co., Ltd. (“Modulus”) (a wholly owned subsidiary of OR). OR acquired the shares by purchasing newly issued shares from existing shareholders and subscribing to the company’s newly issued ordinary shares, amounting to a 20.0% stake of the company’s total issued and paid-up shares.
- The company opened three additional restaurant branches in Bangkok and its surrounding areas, including a restaurant at a PTT Station. This marks a new channel resulting from a collaboration with OR.
- The central kitchen in Chiang Mai was launched in December 2021 to produce and process ingredients for use in the company's restaurants.
- Additionally, the company has expanded the distribution of its organic produce for sale in supermarkets in Chiang Mai.
- Expanded the fifth organic farming area in San Kamphaeng District, Chiang Mai, to support the growing number of branches and future growth plans.
- Following OR becoming a major partner and shareholder, the company expanded its business by producing items for sale in Café Amazon, such as sandwiches and wraps. Additionally, the company increased the distribution of its organic produce for sale in supermarkets in Bangkok.
- The company also opened a total of 7th new restaurant branches and delivery-only outlets in Bangkok and its surrounding areas.
- The company began expanding to key provinces in the Eastern region, opening four restaurant branches in Pattaya, Chonburi, and Rayong. Additionally, the company continued to expand in Bangkok and its surrounding areas with seven more branches.
- The company opened its first restaurant with a Drive-Thru service at a PTT Station, marking a new channel resulting from its collaboration with OR.
- The company developed new products, including bakery items, healthy snacks, and vegetable and fruit juices for sale in its restaurants. It also expanded its business to offer catering services.
- The company opened one additional restaurant branch in Bangkok.
- On March 20, 2024, the Annual General Meeting of Shareholders for the year 2024 passed resolutions approving the following important matters:
- The company transformed from a limited company to a public company and changed its name to Pluk Phak Praw Rak Mae Public Company Limited.
- The company adjusted the par value of its shares from 100.0 baht per share to 0.5 baht per share.
- The company increased its registered capital by 79.5 million baht, from the previous registered capital of 225.0 million baht to 304.5 million baht, by issuing up to 159.0 million new ordinary shares with a par value of 0.5 baht per share. These shares are to be offered to the public for the first time (IPO), including related persons such as directors, executives, and/or employees of the company, as well as key business partners.
- In April 2024, the company expanded its business by opening the first Ohkajhu Wrap & Roll branch at Emsphere shopping mall. This new venture builds upon the menu offered at Ohkajhu restaurants, catering to working professionals seeking quick and convenient meals.
- In May 2024, the company launched a new business by opening the first Oh! Juice branch at Central Ladprao. Currently, there are six branches in the Bangkok area. Oh! Juice specializes in healthy vegetable and fruit smoothies, evolving from the existing smoothie menu at the restaurant to offer new recipes that focus on various aspects of health and wellness.